Design & Branding for ABCmouse
Driving modern design for ABCmouse Learn.
I drove the visual identity and creative direction for the ABCmouse Learn platform, pushing for modernizing a long-established brand, always with a focus on educational value, accessibility, strong visual storytelling, and clarity.
My work spanned branding and strategy, creative assets, cross-platform social media graphics, printable educational materials, and high-conversion educational resource webpages.
I collaborated cross-functionally with many teams to evolve the brand's design language, and even contributed to the early brand development for ABCmouse 2, a refreshed experience for the learning platform.
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Email Marketing for ABCmouse
Delivering education and delight from ABCmouse.
I designed a high-performing email marketing series that blended engaging educational content with strategic brand messaging. Collaborating closely with SEO specialists, I developed a scalable template system that maintained visual consistency while accommodating evolving content needs.
The campaign achieved strong open and click-through rates by balancing informative value with compelling design tailed to our parent audience.
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Design for BREC - Baton Rouge Parks & Recreation
Working with nature and people at BREC.
I strengthened the visual identity of BREC by developing cohesive branding for over 20 parks departments, producing a wide range of creative assets including marketing materials, social media graphics, print collateral, and large-scale environmental designs such as facility murals, all to promote community programs and improve public communication.
Our marketing campaigns significantly increased digital outreach and boosted audience engagement.
I also designed user-friendly maps and informational kiosks for public parks systems, enhancing navigation and the overall visitor experience.
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Design For the Baton Rouge Zoo
Shaping Memorable Journeys at the Zoo
I designed visually engaging promotional material for the Baton Rouge Zoo for events, informational signs for guests, and educational displays about the animals.
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Design for the Swampland Project
Experimenting with vintage design.
Inspired by vintage aesthetics, this personal project celebrates Louisiana's natural beauty and promotes outdoor recreation to Lake Martin in Lafayette, Louisiana. Through a mix of illustration and graphic design, I explored nostalgic visual styles to evoke the charm and character of classic travel and nature promotional posters.
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Design & Branding for Azalea Trail Day
Revitalizing history and community through design.
I led the branding and promotional design for Azalea Trail Day, an annual citywide community event in Lafayette, Louisiana.
As the inaugural event aimed to revitalize interest in the historic Lafayette Azalea Trail, I developed a visual identity that captured the spirit of the trail and promoted community engagement and tourism.
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